Brand Identity | 826CHI

Brand Identity | 826CHI

Project Role | Graphic design intern, 826CHI- The Chicago chapter of the San Francisco nonprofit, 826 National.

Skills | Adobe CS, typography, hand illustration, package design.

Objective | Design an identity, letterhead, and website for a developing program at 826CHI; ‘The 826 Guild’. Redesign merchandise packaging.

Concept | Develop visuals that adhered to 826CHI’s Spy/espionage aesthetic.

 

 


 

THE WORK

 

The 826 Guild logo.

10_final_color

Letterhead.

19_stationary

 

Website design.

18_website

Package redesign.

Original.

11_blacklightbox

Repackaged.

12_blacklightband

Orignal.

14_secretsafe

Repackaged.

16_secretsafe_3

Process.

I looked to the original 826CHI brand mark for inspiration as I began to develop the mark. 

5_original

 

Rough identity sketches.

1_roughsketch

2_roughsketch

 

 

First concepts.


Set_3

Set_3 7_set4

 

 

Mark development.

8_set5