Brand Identity | 826CHI

Project Role | Graphic design intern, 826CHI- The Chicago chapter of the San Francisco nonprofit, 826 National.

Skills | Adobe CS, typography, hand illustration, package design.

Objective | Design an identity, letterhead, and website for a developing program at 826CHI; ‘The 826 Guild’. Redesign merchandise packaging.

Concept | Develop visuals that adhered to 826CHI’s Spy/espionage aesthetic.

THE WORK

The 826 Guild logo.

Letterhead.

Website design.

Package redesign.

Original.

Repackaged.

Orignal.

Repackaged.

Process.

I looked to the original 826CHI brand mark for inspiration as I began to develop the mark. 

Rough identity sketches.

First concepts.

Mark development.