Project Role | Creator, personal exercise.

Skills | Photoshop, Illustrator.

Objective | Create print advertisement and web design for The Bahamas.

Insight | Many vacation ads are based on a similar premise- imagery of people relaxing on the a beach, luxurious hotels, or tropical environment.
Many are nearly indistinguishable from one another.

Tagline | Don’t go on a ‘fake-ation’.

Concept | Instead of showing the customer how to vacation, the ad will show how not to.Juxtaposing people in non-resort settings
allows the viewer to tailor their own experience, free from the expectation.

THE WORK

Final print ads.

Website addition.

A featured device showing images of the user’s present location in contrast to a similar location in The Bahamas.

Process.

Examples of vacation advertisement for reference.