Project Role | Creator, personal exercise.
Skills | Photoshop, Illustrator.
Objective | Create print advertisement and web design for The Bahamas.
Insight | Many vacation ads are based on a similar premise- imagery of people relaxing on the a beach, luxurious hotels, or tropical environment.
Many are nearly indistinguishable from one another.
Tagline | Don’t go on a ‘fake-ation’.
Concept | Instead of showing the customer how to vacation, the ad will show how not to.Juxtaposing people in non-resort settings
allows the viewer to tailor their own experience, free from the expectation.
Final print ads.
A featured device showing images of the user’s present location in contrast to a similar location in The Bahamas.
Examples of vacation advertisement for reference.