
Jr. Art Director | Leo Burnett + Arc
Project Role | Art Director intern.
Skills | Adobe Creative Suite, Final Cut, Garageband, Keynote, photography, videography
Client | Museum of Science and Industry, Publicis, LBSPARC.
Objective | Create ad campaigns using digital, print, environmental, video, and marketing.
Concept | A minimalist aesthetic that encourages viewers to follow playful + interpretive stories.
THE WORK
MSI Pitch video.
Billboard ads.
Vertically scrolling banner.
Bus shelter conversion.
Bus shelter wrap.
The small point text invites the viewer to travel around the shelter,
and rewards them with a discounted ticket to The MSI.
Exhibit installation.
This exhibit is a tornado-generating machine powered by Twitter.
The more tweets it receives, the more powerful winds it generates!
Presentation takeaways
I created stationery materials to give to the client during our pitch.
They received a team business card, presentation booklet and notebook, all packaged in a handmade envelope.
Team card.
Rear.
Stationery.
Publicis poster.
LBSPARC video.
In situ.