Ad Campaign | Leo Burnett, The Museum of Science & Industry

Ad Campaign | Leo Burnett, The Museum of Science & Industry

Project Role | Art Director intern, Leo Burnett Inc.

Skills | Adobe Creative Suite, Final Cut, Garageband, Keynote, photography, videography

Client | Chicago’s Museum of Science and Industry.

Objective | Employing innovative visuals to attract a millennial customer base (ages 25 – 32).

Insight | Millenials indulge on knowledge with smart devices + social media- but their journey is only beginning.

Tagline | KNOW FURTHER; a call to action to explore your own curiosity.

Concept | A minimalist aesthetic that encourages viewers to follow playful + interpretive stories.


THE WORK

Pitch video.
Presented on Keynote, with visuals constructed on Illustrator and Photoshop.

 

Billboard ads.

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Vertically scrolling banner.

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Bus shelter conversion.

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Bus shelter wrap.

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The small point text invites the viewer to travel around the shelter,
and rewards them with a discounted ticket to The MSI.

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Exhibit installation.

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This exhibit is a tornado-generating machine powered by Twitter.
The more tweets it receives, the more powerful winds it generates!

 

Presentation takeaways

I created stationery materials to give to the client during our pitch.
They received a team business card, presentation booklet and notebook, all packaged in a handmade envelope.

Team card.

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Rear.

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Stationery.

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