Ad Campaign | Leo Burnett, The Museum of Science & Industry

Project Role | Art Director intern, Leo Burnett Inc.

Skills | Adobe Creative Suite, Final Cut, Garageband, Keynote, photography, videography

Client | Chicago’s Museum of Science and Industry.

Objective | Employing innovative visuals to attract a millennial customer base (ages 25 – 32).

Insight | Millenials indulge on knowledge with smart devices + social media- but their journey is only beginning.

Tagline | KNOW FURTHER; a call to action to explore your own curiosity.

Concept | A minimalist aesthetic that encourages viewers to follow playful + interpretive stories.

THE WORK

Pitch video.
Presented on Keynote, with visuals constructed on Illustrator and Photoshop.

Billboard ads.

Vertically scrolling banner.

Bus shelter conversion.

Bus shelter wrap.

The small point text invites the viewer to travel around the shelter,
and rewards them with a discounted ticket to The MSI.

Exhibit installation.

This exhibit is a tornado-generating machine powered by Twitter.
The more tweets it receives, the more powerful winds it generates!

Presentation takeaways

I created stationery materials to give to the client during our pitch.
They received a team business card, presentation booklet and notebook, all packaged in a handmade envelope.

Team card.

Rear.

Stationery.