Project Role | Student, School of the Art Institute of Chicago.
Skills | Adobe CS, Final Cut, typography, package design, laser cutting + engraving, photography, videography,
Objective | Develop a visual identity for a local non-profit organization, 26Lab – an after-school program teaching the creative
fundamentals behind architecture + industrial design. Create a brandmark and style guide.
Insight | The branding is youthful + dynamic, in consideration of the teenage audience.
Concept | A strong emphasis on angular forms to demonstrate the exciting overlap of arts + science.
Presented in book format, as well as a digital version installed on a USB keydrive.