Branding Project | 26Lab

Branding Project | 26Lab

Project Role | Student, School of the Art Institute of Chicago.

Skills | Adobe CS, Final Cut, typography, package design, laser cutting + engraving, photography, videography,

Objective | Develop a visual identity for a local non-profit organization, 26Lab – an after-school program teaching the creative
fundamentals behind architecture + industrial design. Create a brandmark and style guide.

Insight | The branding is youthful + dynamic, in consideration of the teenage audience.

Concept | A strong emphasis on angular forms to demonstrate the exciting overlap of arts + science.

 


 THE WORK

Final mark.

26lab_logo_1

Stationery.

stationary-set_1

Pictorial examples.

pictorial_1

pictorial_2

pictorial_3

Promotional Video.

26lab promotional commercial. from Noboru Bitoy on Vimeo.

Website mockup.

web_screen

 

Style guide.
Presented in book format, as well as a digital version installed on a USB keydrive.

styleguide_1

styleguide_2

styleguide_3

 

Process.

Logo sketches.

26lab_notes1