
Mobile Designer | QuakePrep
Project Role | Digital designer, QuakePrep.
Skills | Adobe Creative Suite, digital illustration
Client | QuakePrep
Objective | Create mobile advertising targeted at Heads of Households (ages 21-60), and Children aged 6-12.
Insight | Responsible adults have multiple priorities and limited time. They must be reached with immediate, specific, and beneficial information. Children, on the other hand, are open to advertising- as long as it holds value in the form of entertainment.
Concept | Introduce disruptive ideas that create a sense of spatial awareness, taking the audience experience out of the mobile device and into their own reality.
THE WORK
Final icon concepts.
Left to right – Vibrating Q, Epicenter, Broken Ground.
QuakePrep Concept A
‘Call to Action’
In-app banner ad sequence.
In situ.
In-app pop-up.
In situ.
In-app interstitial.
In situ.
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QuakePrep Concept B
‘Without Warning’
In-app banner.
In situ.
In-app pop-up.
In situ.
In-app interstitial.
In situ.
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QuakeHero Concept
‘Be a Hero’
Final icon concepts.
Left to right – The Hero, Shock Q, Danger Sign.
In-app banner sequence.
In situ.
In-app pop-up.
In situ.
In-app interstitial.
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Process.
Icon sketches.
Development, digital illustration.