Mobile Advertising | QuakePrep + QuakeHero

Mobile Advertising | QuakePrep + QuakeHero

Project Role | Marketing Designer, QuakePrep.

Skills | Adobe Creative Suite, digital illustration

Client | QuakePrep

Objective | Create mobile advertising targeted at Heads of Households (ages 21-60), and Children aged 6-12.

Insight | Responsible adults have multiple priorities and limited time. They must be reached with immediate, specific, and beneficial information. Children, on the other hand, are open to advertising- as long as it holds value in the form of entertainment.

Concept | Introduce disruptive ideas that create a sense of spatial awareness, taking the audience experience out of the mobile device and into their own reality.


THE WORK

Final icon concepts.

QuakePrep_PICS

Left to right – Vibrating Q, Epicenter, Broken Ground.

QuakePrep Concept A
‘Call to Action’

In-app banner ad sequence.

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In situ.

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In-app pop-up.

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In situ.

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In-app interstitial.

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In situ.

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QuakePrep Concept B
‘Without Warning’

In-app banner.

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In situ.

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In-app pop-up.

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In situ.

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In-app interstitial.

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In situ.

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QuakeHero Concept
‘Be a Hero’

Final icon concepts.

QuakePrep_PICS12

Left to right – The Hero, Shock Q, Danger Sign.

In-app banner sequence.

QuakePrep_PICS13

In situ.

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In-app pop-up.

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In situ.

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In-app interstitial.

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Process.

Icon sketches.

Sketch_images

Development, digital illustration.

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