Project Role | Student, School of the Art Institute of Chicago.

Skills | InDesign, Illustrator, package design, bookmaking, laser cutting.

Objective | Design a package reflective of the  Porsche and Cadillac exhibits at the 2013 Chicago Auto Show.

Concept | A singular booklet that can be experienced two different ways, highlighting the contrast between both companies’ aesthetics. Porsche is represented with a sense of minimalism, accentuated by flowing lines. Cadillac contains dynamic visuals, edgy presentation, and multiple points of entry.

THE WORK.

Book sleeve exterior, Porsche side.

Book interior, Porsche side.

Book sleeve exterior, Cadillac side.

Book interior, Cadillac side detail.

Cover detail.

Process.

Reference photos, Porsche exhibit.

Cadillac exhibit.

Concept sketches.