Student Design | Packaging

Student Design | Packaging

Project Role | Student, School of the Art Institute of Chicago.

Skills | InDesign, Illustrator, package design, bookmaking, laser cutting.

Objective | Design a package reflective of the  Porsche and Cadillac exhibits at the 2013 Chicago Auto Show.

Concept | A singular booklet that can be experienced two different ways, highlighting the contrast between both companies’ aesthetics. Porsche is represented with a sense of minimalism, accentuated by flowing lines. Cadillac contains dynamic visuals, edgy presentation, and multiple points of entry.

 


 

THE WORK.

Book sleeve exterior, Porsche side.

porsche_box

porsche_book

Book interior, Porsche side.

porschespread

Book sleeve exterior, Cadillac side.

cadillac_box

cadillac_book

Book interior, Cadillac side detail.

cadpages

cadpullout

Cover detail.

covers_01

Process.

Reference photos, Porsche exhibit.

porschebooth

Cadillac exhibit.

cadillacbooth_2

cadillacbooth

Concept sketches.

notes2

notes1